01
Sourced from your own network
Every model is built from your locations and what they actually sell. Generic benchmarks don't know your concept. Your stores do.
// Site intelligence for retail real estate
Know the ground
before you commit.
RE-CON gathers intelligence on every trade area, separates real signals from noise, and turns the locations you already run into a forecast for the next one.
- ASSESSMENT
- 0 – 5 score
- FORECAST
- Revenue range
- VERIFIED ON
- Unseen stores
FILE RC-0742 · SUBJECT SITECLIENT EYES ONLY
INTEL SUMMARY● ACTIVE
SITE SCORE4.2/5
ASSESSMENTA · STRONG
PROJ. REVENUE$812K
LIKELY RANGE$625K–$1.06M
COMPETITORS3 IN RANGE
SAMPLE DATA · ILLUSTRATIVE ONLY
Sources:+ Trade areas+ Demographics+ Consumer spending+ Traffic+ Competitors+ Co-tenancy+ Visibility
// Why RE-CON
Most site reports describe a market. Ours predict a store.
02
Signal, not noise
Hundreds of market variables are examined. Each one earns its weight by how much it sharpens the forecast. The rest are cut.
03
Verified before it's briefed
Every model is tested against stores it never saw. You see the miss rate and the likely revenue range before a score is issued.
// Method
The intelligence cycle, applied to real estate.
STAGE 01
DIRECTION
Define the objective
Your current locations, their trailing revenue, and what success looks like for your concept.
STAGE 02
COLLECTION
Gather the intelligence
Trade areas sized from where your customers actually come from, profiled with demographics, spending, traffic and competitors.
STAGE 03
PROCESSING
Clean and connect
Addresses verified, trade areas drawn, and hundreds of variables lined up against each store's performance.
STAGE 04
ANALYSIS
Separate signal from noise
Find what truly moves revenue, weight it, and test the model on stores it never saw before anyone relies on it.
STAGE 05
DISSEMINATION
Brief the decision
Your approved model goes live in your portal. Any address returns a 0–5 score, a revenue range and the drivers behind it.
// Counter-intelligence
Data lies. We catch it.
With enough variables, something will always look like it predicts sales. Most of it is coincidence. Our models are built to expose misleading data before it reaches your decision.
Threat
False signals
Variables that only look predictive by chance are caught with randomized testing and thrown out.
Threat
Hidden overlap
Variables that say the same thing twice are merged, so no factor gets counted double.
Threat
Overconfidence
Every projection carries a likely range, checked against real outcomes, so you know how much to trust it.
Threat
Competitor effects
Competition is measured as it really behaves: one rival can educate a market, a crowd saturates it.
// Client platform
Your network. Your model. Your eyes only.
Each client gets a private portal built on their own analysis. Your locations sit on a live map with the intelligence that matters, and any new address can be assessed against your approved model.
Secure, compartmented access
You see your locations, your model and nothing else.
Your network on a live map
Scores, revenue and the key market data for every location.
Assess any address
Site score, projected revenue range and the drivers behind it.
Site dossiers
A clean report for your team, lender or franchisee.
SITE DOSSIER · FILE RC-0915SAMPLE
Assessed> 1200 Main Street, Anytown, USA
SITE SCORE
3.6/5
ASSESSMENT B · GOOD
PROJECTED REVENUE
$742K
LIKELY $571K – $965K
KEY FINDINGS
Visibility▲ LIFTS
Market already educated▲ LIFTS
Target customer share▲ LIFTS
Competitive saturation▼ DRAGS
ANALYST NOTE: trade area overlaps · see appendix
// Reading an assessment
One number. Plain grades.
Scores run 0 to 5 against your own network: 5.0 matches your strongest store's profile, 0.0 your weakest. Every score comes with a projected revenue range, not just a point estimate.
A
4.0 – 5.0
Strong
B
3.0 – 3.9
Good
C
2.0 – 2.9
Marginal
D
0.0 – 1.9
Weak
// Who we serve
Brands & franchise operators
- ›Decide where to open next with a model built on your own stores
- ›Rank a pipeline of sites side by side
- ›Catch weak sites before the lease is signed
- ›Back up decisions with franchisees, partners and lenders
Brokers & developers
- ›Match sites to the tenants most likely to win there
- ›Bring tenants evidence, not just a flyer
- ›Show how a center's trade area fits a concept
- ›Shorten the path from tour to signed deal
// Request a briefing
Send us your locations.
We'll tell you what drives them.
Tell us about your concept and your growth plans. Everything you share stays confidential. We'll walk you through how a RE-CON model would be built for your network.